But design is only the beginning...
Creating Landing pages that work for your business is no joke -- there’s the design aspect to it. Then, there's copywriting, the endless A/B testing, the patience you’ll need, and the never-ending waiting period until your data gives you insights to help you make decisions? Now, that’s the hard part. It’s not surprising why most campaigns don’t even last a few weeks, let alone months.
Ask Yourself the Right Questions
When you start building landing pages with Unbounce, you have to start by asking the right questions:
- What do I intend to do with my landing page(s)? [What are your objectives?]
- Are my objectives realistic? [Putting up a “Buy Now” button on your landing page doesn’t work in the long-term]
- What’s the “ultra compelling offer” I can make?
- What do I start testing first? [Most Landing page tools like Unbounce and LeadPages allow you to do A/B testing for everything you want to test]. Further, email marketing service providers such as MailChimp, Drip, and Convertkit can help you test subject lines for emails as well.
- How will it flow? [ What does the landing page offer? What are people signing up for? What happens after they sign up for my offer? How do you deliver what you promised? How will you nurture your leads?]
Don’t even start without asking yourself those questions. Don’t start without knowing why your landing page exists in the first place. Forget about results if you don’t know how your landing pages or sales funnels will flow (like page 1, page 2, page 3, then action 1, action 2, and action 3…).
One Page = One Offer = One Objective
Have you seen landing pages with multiple Calls to action? Like do this, or do this, or maybe do that? Any landing page built like that is a disaster waiting to happen (or maybe it’s already a lost case).
Here are a few fundamental rules for building landing pages with Unbounce:
- Each landing page you build must have a single offer or CTA (call to action). Examples? Download 15% coupon, download PDF checklist, or Sign up for a free trial.
- You’ll never know what works with your target audience. That’s why Unbounce has A/B testing built-in. So, be prepared to test out Headlines, Subheadings, Hero images, Calls to Action (CTA), and more. (Unbounce allows you to do A/B testing regardless of the plan you are on, including the free plan).
- Connect your Unbounce landing page to your email services providers such as Drip or MailChimp and trigger your autoresponders as soon as someone signs up. In a way, it’s reassuring for your leads when they get an email instantly to be acknowledged. Your autoresponder also helps deliver what you promised (a coupon, a PDF checklist, an eBook, a whitepaper). There’s no excuse for not doing this.
Keep Your Landing Pages Simple
Simple, clean, easy to navigate (even if it’s just one page), colorful (maybe?), and on-brand.
That’s all you need to get your landing pages to work. You don’t need anything fancy. You don’t have to think over the top. There’s no need to spend 6 months trying to be “perfect”. The only way to know if your landing page works (or not) is to send people to your page and see if they are signing up for your offer.
If they aren’t signing up, chances are that it’s not a “design problem” but it’s a more strategic one.
Build an Audience (Even If They Don’t Sign Up)
So, you designed your landing page and you let the world see it. You get 100 visits a day. Let’s also assume that your Unbounce Landing page has a conversion rate of 30%.
More than 70 visitors per day leave your landing page without doing anything. Most marketers and business owners leave it at that.
You are not “most”. The smart thing to do is to build an audience (for each landing page) on platforms such as Facebook, Google, or a third-party tool such as Adroll so that you could retarget to this audience later.
Don’t want to sit and think? Don’t want to waste your time actually designing landing pages that convert? Just place an order here, tell us about your business, share what the objective of your landing page is and I’ll create a fully-functioning landing page ready for your campaigns.