If you have a business, “just any landing page” won’t do. You don’t want to have a landing page just because you can build one (or buy one).
Each time you send people somewhere to have them take some sort of action, you’d need a landing page because you can focus on getting people to do what you want them to.
Your landing pages can be on steroids if you can use one or more of these high-conversion elements. See what they are and how they can help your landing pages convert better:
While most landing pages can get away with stock photos or general images from photo sites, you’ll do so much better if you had real images (of you, of your employees, of your actual products, or some sort of graphic representation of your own services).
Real images drive up trust. They convey originality and they actually let your potential customers know exactly what they get when they arrive on your landing pages
Paras Chopra of Visual Website Optimizer has a record of various tests conducted that proves that your own photos or images that are real have far better conversion rates than stock photos or other images.
If you can somehow produce a video for your products or services, you’ll have a jump start on your conversions. It just so happens that Videos are awesome for getting you the results you seek.
According to the folks at EyeviewDigital, videos on landing pages can boost conversions to up to a whopping 80%.
I understand not everyone is comfortable with videos.
But you could create videos with just screen shares, a few images put together, or in various other ways.
Landing pages are essentially lean. They only have just as much information as needed and with copywriting taking priority over regular information – as against a mountain of information that’s common on a typical website page.
For some businesses, lean won’t cut it. Especially if you have something expensive to sell or when you just have to work extra hard to make visitors take action. In such cases, you’d do well to provide a little more contextual information where needed.
But given that lean landing pages perform better than information-heavy landing pages most of the time and also that you’d do well to keep things simple, just how would you add more information waiting to be gobbled up by interested visitors?
You’d do it with lightboxes, that’s what.
The example above, for instance, is a landing page for real estate businesses. It’s likely that just a few images won’t do when you’d have to sell houses.
If you’d want to provide more information, visitors will click on that button to let a lightbox show up which in turn has little more information about that listing.
You might not think of it much but adding countdown timers to your landing pages does something to our psyche. Call it the FOMO (Fear of Missing Out), a sense of urgency, give an impetus for visitors to take an action you want them to, or whatever, but countdown timers do a lot to help push your conversions up.
According to Liz Lorge of Leadpages, timers that indicate scarcity and urgency help boost conversions up to 300%.
The ideal place for you to insert a countdown timer could be smack dab front and center of the hero section or maybe just above the CTA button.
You get free scripts to use Countdown timers so not using one is not an excuse.
Nothing pulls in people stronger than social proof can. Jay of Thrive Themes listed out 11 surprising ways testimonials help increase conversions.
As Jay puts it,
The key to using testimonials is:
- Be real
- Use real and authentic testimonials (don’t fake this)
- For each testimonial, use real photos of your previous customers and also share their website URLs if possible.
Depending on your resources, circumstances, and time, see if you can use any one, more, or all of these elements on your landing pages.
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